Open is King: The of Future Media & Communications. Presentation by Gerd Leonhard, Amsterdam 01-
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This is the entire video of Media Futurist and Author Gerd Leonhard's talk at the Experience Economy Event in Amsterdam, Jan 25, 2008. Gerd previews some of the concepts in his 3rd book "Open is King" (eta late 2008), addressing topics such as the open content ecosystem, copyright vs usage right, the shift from Push to Pull, the rise of the usator, the power of UGC, paying with attention, why friction is fiction, and much more. www.mediafuturist.com for more details, www.futuretalks.com for more videos (with fellow futurist Glen Hiemstra). Produced by Jonathan Marks http://criticaldistance.blogspot.com/ The event: http://www.experience-economy.com/2007/12/02/upcoming-events-3/ Download the slides at http://tinyurl.com/2zg5zc Gerd Leonhard: Media Futurist, Author, Advisor The Wall Street Journal calls Gerd one of the leading media futurists in the world. He is the Co-Author of the influential book "The Future of Music" (2005, Berklee Press), as well as the author of "Music2.0" (just released), and of "Open is King - The Future of Media beyond Control" (eta: late 2008). Gerd's background is in Music (he won the Quincy Jones Award in 1986 and is a graduate of Boston's Berklee College of Music) as well in Technology and the Internet (former CEO of LicenseMusic Inc, currently CEO of Sonific.com). Gerd's work focuses on where Content & Media overlap with technology, communications, lifestyles and culture, and he is considered a leading expert on topics such as mobility and mobile entertainment, future media scenarios (incl. broadcasting / TV & Radio), WebX.0, social networking and social media, online communities and UGC (user generated content), the future of copyright in the digital content ecosystem, media globalization, digital privacy, and the future of advertising, branding, marketing & PR. Gerd's keynotes, talks, videos and think-tank appearances are renowned for his hard-hitting and provocative yet inspiring and motivational style. With over 100 engagements in over 20 countries during the past 3 years Gerd has addressed executive level audiences in many different sectors, from technology to business to culture to government. His client list includes companies such as SonyBMG, RTL, ITV, the BBC, Deutsche Telekom, France Telecom, Orange, The Financial Times, TribalDDB, the European Commission, Nokia-Siemens, Unisys, the NFL and many others.?